Agency: Campbell-Mithun

Set the Table for Adventure
The client wanted to relay many
messages about these paper plates.
This led us to a flash card solution
that translated very well into alternative pieces for the campaign.
We suggested a full alphabet book as
an incentive piece. And when Zoo Pals placed an insert in a Grolier Books
order form we turned the ad into a
sheet of book labels.

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  Print Campaign

 Incentive Book

Grolier Book Stickers. Reverse side features an ad and a coupon.

Alternative print campaign concept.