Is this YOUR lucky day? Gila River Gaming Enterprises owns
three thriving casinos in the Phoenix area.
They required a campaign that would work
for all three properties: Wild Horse Pass
Casino, Lone Butte Casino and Vee Quiva
Casino. We gave them “Is This Your Lucky
Day?” When the fabulous new Lone Butte
Casino was reborn last year, it garnered a
new, assertive iteration of the luck campaign
“Luck Has a New Home.”
Shot by Orangefilmworks.
Edited by Pat Eastman at Spotnik.
Original music by Paul Hartwig.
