Seventh Generation Logo

Client: Red Circle Agency

Identity & Collateral
There is a philosophy in Native American
culture that says that when making decisions
you should think of the impact on the next
seven generations. Seventh Generation Now
was developed to use gaming revenue to
provide educational funding.

The logo was designed to represent seven
children reading books in a circle while
maintaining a native iconic feel. The screened
back text represents the voice of tradition.


SeventhGeneration Collateral